The Findus Group/Young’s Fish for Life programme for seafood
sustainability will compete in Brussels tomorrow (June 2nd) against the
best environmental initiatives from across Europe in the finals of the
European Business Awards for the Environment.
Fish for Life was
selected for these finals by a European jury and is the only British
entry to reach the pan-European stage out of eleven UK winners named in
London in March. It competes for the overall prize in the ‘Management’
section of the awards, against two other entries from Austria and
Turkey.
The biennial European Business Awards for the Environment
are sponsored by the European Commission and honour European
enterprises that “spur economic growth by contributing to innovation and
competitiveness, while also protecting the environment.” Awards are
open to companies from all EU Member States and candidate countries, and
are nominated by their respective award bodies following success in
national ‘feeder’ schemes.
Chris Britton, CEO of the Findus
Group, says, “These are highly prestigious awards which put Fish for
Life amongst the very best environmental initiatives in Europe.
Reaching the finals in this way underlines the point that Fish for Life
is much more than just a consumer label for our products - it is a
committed and multi-faceted programme intended to support genuine
improvement in fish sustainability.”
Fish for Life was initiated
in 2006 by Young’s Seafood and has since been adopted across Findus
Group’s operations in continental Europe. It encompasses detailed
criteria and a stringent assessment process to ensure that all fish is
responsibly sourced and highlighted as such on Young’s and Findus packs
through the Fish for Life logo. The programme also drives extensive
engagement work with fisheries to support best practice in the drive for
long term sustainability.
The winners of the European Business
Awards for the Environment will be announced at a ceremony in the
Bibliothèque Solvay, Brussels, on 2 June 2010, during Green Week, the
European Commission's annual environment conference.
For more information on the EBAE Awards see www.ebae.eu.
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