Through Young’s, our business has been supplying fish and seafood for over 200 years, and we believe it is our duty to make an active contribution towards long term seafood sustainability. Sustainable practice is the only way to safeguard the future of this important global food resource. This is why we developed our Fish for Life approach.

Fish for Life approach is now operated by all Group businesses and managed centrally by our buying teams. Fish for Life is our commitment that all the fish we buy – both wild caught and farmed – is responsibly sourced according to our own strict standards and policies. It also drives us to work actively with our supplier network to initiate and support projects, policies and actions which make a valid contribution to long term sustainability.

Fundamental to Fish for Life are our Ten Principles for Responsible Fish Procurement. These provide measures and indicators to qualify our sourcing approach and help to promote our values throughout our entire supply chain – from boat to plate. Our business is also a major European buyer of MSC (Marine Stewardship Council) certified fish – the recognised international standard for sustainable seafood.